Lets start out with the exciting stuff. I’ve seen Pulp Fiction in 2 languages in 5 different countries. Doesn’t really say that much about me except I had some free time in 1995 and traveled the world with nothing better to do than see Pulp Fiction 5 times. I’m a graduate of the Marshall School of Business Entrepreneurial Studies at the University of Southern California. I wasn’t the one that paid Reggie Bush so don’t blame me that they are terrible now. I received recognition while still a student for a cover article titled “The Top 10 Businesses to Start from your Dorm Room” in Business Startups (a division of Entrepreneur Magazine) for a business that I stopped running the minute I stopped living in a dorm room.

After college, I was involved in the launching internet startup Fandom Inc. (a Redpoint Ventures-funded company involved in online entertainment which raised over $25 million in funding) as VP of online management. I think you know how that story goes since its not a publically traded company and I’m not living on an island in the Bahamas. I worked as online manager for the Interactive Division of Centropolis Entertainment, which was credited with launching the first movie website ever for their feature film Stargate and had a string of summer blockbusters with Godzilla, Independence Day and The Patriot. Two out of three were hits, so I guess that’s a decent ratio. I was then brought on as Director of Sales for Myspace when it was just getting started, and still reasonably cool. Following Myspace’s meteoric rise and prior to the acquisition and demise I partnered with friend and Myspace colleague, Chris Berman, to form Dedicated Media in 2004.

I like tight lederhosen, good cigarettes at a cheap price, and Indy Car Racing. I like jelly, but not jam. I like honey, but not syrup. I like riding flying carpets, but not flying horses. And I just made all that up. I graduated in 1998 with a degree in finance and international business administration from Leeds School of Business at the University of Colorado. After a highly productive year of bartending, snowboarding and general disorderliness, I began my career in advertising as Business Development Manager for WPA Communications, a traditional agency in Los Angeles. In 2001, I became the first employee hired by the founding team of Chris DeWolfe and Tom Anderson of Response Base, brought in specifically to manage a joint venture between Universal Music and Penguin Putnam Publishing. I later changed roles and headed up media buying efforts for the company as it transitioned to a Direct Response marketing firm. After several years in that capacity, an acquisition and subsequent transition to MySpace, I sat down at a Starbucks and decided to start a business with a guy I barely knew, no business plan and no money. And with that Dedicated Media was born in 2004. It’s no wonder it has worked out so well.

I think Deadliest Catch is the best thing ever to happen to Tuesday night. I seem to have a knack for remembering the dirty words in Italian but can’t seem to retain anything from RosettaStone, which makes for awkward conversations with my Italian in-laws. I love to travel and eat out and once upon a time I didn’t think I’d like online advertising.

I graduated from the Pennsylvania State University College of Communications in 1997 with a degree in Advertising/Public Relations and immediately moved to Washington DC to become a lobbyist. Following a grueling year of dull political fundraisers, I realized that was a horrible mistake and left to work for a boutique traditional advertising agency in Harrisburg, PA. I made the big leap of faith to online marketing just post dot com bust with small Harrisburg-based start-up Webclients in 2001. After telling everyone “this won’t last long,” I ended up sticking it out with Webclients, later ValueClick, for three years and two locations before moving over to Traffic Marketplace to head up the affiliate network. I landed at the San Francisco office of Dedicated Media in the role of regional sales manager in 2009.

Now, 10 years after predicting that I wouldn’t be in online marketing for longer than a month, I’ve never looked back and wouldn’t dream of doing anything else.

I fell in love with technology in 3rd grade due to a little DOS game called Oregon Trail. This computer game taught applicable lessons such as how to shoot bison and not die from cholera. Growing up in Texas this was information I put to great use. A graduate of the University of Texas at Austin, I actually bleed burnt orange. Mack Brown is my hero, Jordan Shipley had my heart, and Vince Young never let me down. My early career direction was headed towards the music industry. I worked for a record label, a radio station, and knew every band you’ve never heard of. However, iTunes and American Idol took off and killed that dream. You know what they say, “Kelly Clarkson slams a door and Tom Anderson opens a window”. In 2005, I landed a position at a tiny, unknown company some of you might have heard of, MySpace. I received an intense education in online advertising by supporting some of the top Account Executive. Then I decided that sales looked fun so I joined the MySpace Sales Team where I can say we worked as hard as we played. I rode the MySpace wave until that fateful hot day in June of 2009. (If you don’t know, look it up in your Digital History Book. It is there!) In 2010 I accepted a position at Dedicated Media and have since told them they are going to have to shove me out the door because I have the best job in town. They’ve tried a few times to get me to leave by tricking me with broccoli spears, but I’m quick!

I’ve been having fun with computers since 64k of RAM was all the memory you could ever need. I’ve been working in advertising and marketing throughout my whole career starting in advertising sales for Europe’s largest publisher then transitioning to be heavily involved in the online space back in 1997. My career has been split between startups and billion dollar companies and at one point I worked for a startup that turned into a $580 million company. I love the online space specifically the marriage of response metrics, optimization, and the creative process. I try to bring the latest and greatest technology to bear on the industry problems we face which keeps me learning and engaged. I’ve very proud of how far CPADNA and Dedicated has come and more excited than ever about what lies ahead.

I’m passionately “dedicated” to making CPADNA a powerhouse in the space. We believe achieving this is going to be a matter of relationships, quality and results. Paying attention to these principles creates a virtuous circle of growth for advertisers and publishers alike. I look forward to working with you.

david.palmer@dedicatedmedia.com
310.524.9400
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Back in 2007, I was given the opportunity to enter into the world of online marketing, at an email marketing company. The space was totally foreign to me and I could not have loved it more! In 2008, I started at Dedicated Media, when our CPA DNA team was made up of just the director, an ops person, and myself- Oh how we have grown! I am so proud to have been a part of it all and continue to be surrounded by a growing team of knowledgeable team members.

I am a graduate from University of California, Irvine in 2006 with a BA in Social Ecology. As most in their college careers do, I started off as a Zoology Major at THE Ohio State University, and of course enjoyed being a Buckeye (2002-03 was a GREAT year for Football!) In 2008 when my husband returned from his deployment in Iraq, with the US Marine Corps, he was stationed in the interesting town of Camp Lejeune, North Carolina. Thanks to Dedicated, I have been working remotely since 2008 and getting back to LA as much as possible! I look forward to being back in California once my husband’s contract is up, and bringing our new daughter with us to enjoy the sunshine.

I enjoy being a part of an industry that is always on the forefront of developing and growing. The laid back nature and constant advancement of the internet makes this job fun and always changing. The relationships developed make this job like no other.

mindy.raslevich@dedicatedmedia.com
910.430.4054
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I serve as an Affiliate Coordinator for CPADNA. I have been working at Dedicated Media for two years and plan on sticking it out for the long haul. Prior to working with Dedicated, I was an Internet Marketing Coordinator for a successful vending company, for which I managed email drops, social profiles, and evaluated various aspects of the business. Before beginning my career in the “real world”, I studied Marketing at Stony Brook University and minored in Child and Family Studies. After participating in an internship at a well-known New York Advertising Agency, I knew that this was the industry I wanted to be a part of. The opportunities were endless in online advertising.

I began my career here as a Sales Planner and later transitioned over to the performance team. Along with my extensive knowledge of the company, I applied my organizational, analytical, optimization and people-friendly skills from sales planning to my position as an Affiliate Coordinator. Throughout the day, I can be found catering to my publishers, smiling and dialing, creating solid relationships, and managing successful campaigns. I have come to admire the Affiliate Marketing industry due to the considerable room for growth, ability to make long term friendships and partners, and the hands-on experience of maintaining my own revenue. Being a part of the Dedicated Media New York office is something I am proud of, as I have established close friendships with my colleagues and thrive on the fast pace lifestyle of the city. I greatly enjoy working at Dedicated Media because of the care shown for each individual working hard to make the company a success.

I enjoy various activities, such as spending all my hard earned money on front row tickets to Aerosmith and continue to flood my savings account for the next chance to rock out with the Great American Rock Band. My other favorite interests include classic rock, football, traveling, cooking and eating.

Sign up as publisher with Melissa; receive superior account management, relevant offers and a truly enjoyable working experience.

melissa.jacobson@dedicatedmedia.com
212.686.9300 ext. 115
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I was born and raised a southern girl in Tampa, Florida. I graduated from Florida State University in 2009 with a degree in Mass Media Studies and moved to California shortly thereafter to pursue a job with Dedicated Media. I started my career as an Account Manager for our sales division and 10 months later, moved over to the CPA team to work as an Affiliate Manager. I love the variability that every day brings on the job and I love learning something new almost every time I speak with a publisher. I am extremely proud to be on a team of individuals who all work hard to make our division #1 and I’m excited to see the continued growth and success of CPADNA.

I am passionately “dedicated” to always being available to help with any & all publisher needs. I work all day every day to ensure my publisher’s success. I love my job and take pride in everything I do. I look forward to working with you!

cortney.wasil@dedicatedmedia.com
310.524.9400 ext. 352
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For those of you who don’t know me, colorguard was my life in high school. Who would’ve thought I was one of those cool people who spun and tossed flags, rifles, and sabres - while dancing! In college, my life became consumed by participation in school organizations and hang outs with my friends. Oh how I miss the days of long vacations and spending time with my family and friends... Now, my life is a little more complex. Now I have to eat, dance, sleep, and spend time with friends. And (oh right!) I work for Dedicated Media too.

I graduated with a BA in Economics from Occidental College. For those of you who have never heard of Oxy: No, I did not accidentally get into Occidental. That’s actually the college that President Obama went to for 2 years! Soon after graduating, my career at Dedicated began. Now, I save the environment by carpooling with my high school friends to work. I basically do all of the behind-the-scenes work for the CPA team. If you ever hear the word “report” from the CPA team, it is probably one of the many heroic tasks that I did. I couldn’t have asked for a better place to begin and grow my career because everyone here is like a “dedicated” family member. =)

Born on a mountaintop in Tennessee, Ben was born fully armed and clothed to a loving family of 6. Unfortunately, at age 10 he saw his parents brutally robbed and assaulted before him, prompting a years-long, world-wide trip in which he became schooled in a variety of fighting techniques. At age 25, he began fighting crime under an alter-ego only to discover that his entire life had been a television project, a simulated life for the entire world to view and see. Upset at this turn of events, he eventually met with an infamous computer hacker and took a red pill in order to escape the complex prison set up around him. He fled across the Atlantic in a TARDIS and, at age 42, Ben led an uprising in Nottingham, successfully turning over control of the land and its surrounding forests to its merry residents. He continued travelling the world, venturing onto a ship with black sails to the isle of Tortuga, where he met the love of his life, Anastasia. But upon realizing that she was in fact a member of the Russian royal family, Ben was forced to flee for his life. At age 51, Ben did the only thing he knew how to – he flew around the world in the opposite direction of its natural orbit and turned back time.

Now 22 once again, he lives a quiet life in the urban wilderness of Los Angeles, eating only animals which he hunts and kills himself. After outracing the clutches of a one-eyed whale in his 1968 Volkswagen Beetle, Ben finally found himself in El Segundo, where he uses his powers for performance based online marketing and, on occasion, evil.

ben.yu@dedicatedmedia.com
310.524.9400 ext. 347
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I was born and raised in Taiwan (in case you don’t know where that is, it’s a small island off of China). I wish I can say I’m exotic and only speak a few words of English, but I went to a school based on a Tennessee curriculum and grew up eating Fridays and McDonalds… just like you! After high school, I was shipped off to Florence along with 200 international freshmen from NYU. I moved to New York afterwards and received a bachelor’s degree in Psychology and Journalism. I graduated full of pride… and lots of debt. Two weeks later I decided to move out to LA because it was only 14 hours away from home instead of 22. After almost a year, I still marvel at the palm trees, but I’ve learned to control my road rage and only get lost about four times a week.

I started at Dedicated because I heard about it from a friend’s friend’s friend’s friend. I thank God every day that my friends have so many friends! Here at Dedicated I learned to take a job and turn it into a career. Every day that I’ve been here I’ve experienced growth and every other week I feel like I’m at a new level. For someone who’s used to change, this fast-moving industry is exciting and keeps me on my toes.

As an affiliate manager I love to help my publishers take their business to the next stage. The biggest complaint that my team has of me is that I’m too quiet and they can’t eavesdrop on my amazing phone skills. But hey, actions speak louder than words.

cynthia.hetlinger@dedicatedmedia.com
310.524.9400 ext. 340
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I grew up in LA’s Westside, where I developed a healthy appetite for old Volkswagens, vintage tanks tops, and classic rock. The years of sunshine and outdoor living left me wanting more, so I decided to pack up my bags and make way to the University of Washington. While in Washington I spent several hours at places called Gates library and Ballmer Hall. Although I didn’t send my first email until 1996, those names left a lasting impression.

After studying Political Science and International Business it was time to head back South and cut my teeth in the real world. My first job was with a boutique money management firm, where I quickly learned that a suit and tie along with the conservative pace of financial transactions was not my cup of tea. Shortly after I joined a small but rapidly growing start up called Xdrive… and I was hooked.

Over the past 12 years I’ve worked with several startups, participated in multi-million dollar financing rounds, and have been directly involved with to two acquisitions and one large merger. Most recently I served as Vice President of Publisher Development for Epic Media Group, where I oversaw all aspects of distribution for Display, Mobile and Video. Prior to that, I ran the Publisher Development and Platform Sales groups out of New York and Los Angeles for ContextWeb.

As the VP of Business Development and Operations here, I’m dedicated to creating solutions that grow both our advertiser’s and publisher’s business.

I have been rocking it in the Online Marketing world for nearly 6 years and have always worked on the affiliate side. My roots started in Orange County where I grew up and moved to Los Angeles to study Psychology at UCLA. So, how does someone who planned on becoming a psychiatrist wind up breaking into the online marketing world? Simple. My first marketing/sales interview out of college offered to take the person they hired to New York within 2 weeks of starting…sold. The rest is history. The first company I worked for was a great learning experience and within the 3 years of being there, I helped contribute to doubling the companies growth year after year. Throughout my career, I have worked with both startups and multi-million dollar companies. Those companies have taught me valuable lessons, made me more knowledgable about online marketing, and most importantly I've gained close relationships along the way.

I have been with CPADNA for over a year now and have really seen the company grow substantially within a short period of time. I am extremely excited to see what the future holds while maintaining quality results through our valuable publisher relationships.

As everyone in this industry can relate to this, I've learned that the only thing constant is change. I am excited to see how the industry evolves in the years to come and to build new relationships in the process. To sum it up… let's enjoy the ride!

ajlan.amur@dedicatedmedia.com
310.524.9400 ext. 304
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I grew up in the DC-area in Potomac MD. I attended West Virginia University where I majored in Economics and minored in Communications.. I've worked in online media for 4 years. In the 1.5 years I've been with the division, I have seen our revenue increase over 500%. I'm thankful to be part of such a great team, and excited to see what the future holds.

ramin.roudi@dedicatedmedia.com
310.524.9400 ext. 364
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As East Coast Sales Director, John Finnerty captains the East Coast sales force for Dedicated Media. In this role, he brings a great deal of knowledge and multifaceted expertise to all aspects of online media solutions. In the upcoming months, John will be playing an integral role as advocate and evangelist for our new Dedicated "Captivate" creative ad unit.

John has been with Dedicated Media for over three years now. Prior to, he successfully managed a number of online marketing initiatives for top brands across the CPG, Health and Home Improvement industries as an Account Supervisor at a notable New York City media agency. Leveraging his planning and strategizing knowledge from the agency side, John is able to confidently guide advertisers to explore media solutions that will meet and exceed their goals. Other companies John worked for, include: ID Media, Traffic Marketplace and E! Entertainment & Style Network.

John enjoys all outdoor activities, specifically: golf, skiing, lacrosse, soccer and football. He is also a wine enthusiast who loves to kick back and open a great bottle of wine with friends and family. John is a graduate from Marist College, located in Poughkeepsie, NY and has his bachelor's degree in Communication, Advertising Management. He knew exactly what field he wanted to enter after graduation. John lives in Long Island, NY and is has his hands full building a new house. John is an extremely personable and likable individual who can make friends just about anywhere he goes. With his knowledge of online media and enthusiastic personality, John helps build the greatest of partnerships, both business related and personal.

Some say it may have happened after roaming the streets of Sawtelle; others say it emerged from the docks of Marina Del Rey having floated up from the Orange County coast. Regardless of whom you ask, Dedicated Media founders Chris and Scott help me discover my truest calling to date: to understand more about pixels, tags, and adserver architecture than deemed healthy for any living, breathing individual.

Armed with a background in PR and marketing from CSU Fullerton, Dedicated Media served as basecamp for my eventual foray into the world of online marketing. I had just spent a year of my life as an traditional direct marketing assistant at FirstEntertainment, a credit union catering to the motion pictures community, and two more laboring away as a biz dev associate at a sketchy Web "2.0" internet services company offering questionable portal services to the AARP and PBR community. I had reached my boiling point and luckily found myself stumbling upon a small firm headed up by two guys who drove matching Ford Explorers (tires intact).

It's been 6 years since beginning as an Ad Trafficker and my 3rd as Director of Ad Operations. Some say that's loyalty, other say that it's pure insanity. After watching the company grow from a modest team of 8 to 70-plus, span two coasts and serve billions of impression inbetween how could I find myself doing anything else?

My first experience with the Internet was in 1994 at UCSB. My college roommate had downloaded so many Phish concerts that I was unable to save a term paper. This event sparked hours of frustration, but also a future career path. My first job after college was developing websites. At the time, Netscape was the dominant web browser and JavaScript was still experimental. Soon, attracting visitors to websites became more interesting than building them so I joined Interpublic Group (IPG) to do online marketing. I spent many long days trying to optimize websites for search engines that don't even exist anymore. Unfortunately, tracking the performance of these efforts became increasingly difficult. In 2000, I started a tracking and reporting company with 2 other colleagues called Harvest Solutions. We used pixels to track user behavior (a new concept at the time). A few Ramen years later, we sold the company to Experian CheetahMail in 2005. At CheetahMail, my first responsibility was to launch a ‘remarketing’ product using web analytics and email. If you have ever added an item to your shopping cart and then received an email 3 days later reminding you to buy it…you’re welcome (or I’m sorry). After 5 years of product management/development at CheetahMail, I decided to get more involved with other areas of the advertising ecosystem. In January 2011, I started with Dedicated Media as the VP of Technology.